In addition to being a proud mother of three wonderful sons, I am an international strategic marketer at heart who believes in the power of storytelling.
I bring a unique blend of business acumen, social communication expertise, and a deep passion for sustainability.
I am also frequently invited to speak at conferences, sharing insights on women in leadership roles, best-in-class marketing cases, building brand narratives, and social campaigns.
Hello!
Thanks for visiting! I’m Nisa, and as mentioned above, I’m a unique blend of a passionate marketer who crafts compelling brand narratives, paired with strong business acumen and a deep commitment to sustainability.
My life journey has taken me to live in seven countries across Latin America, North America, and Europe, and to visit, mostly for work, over 45 countries worldwide. I consider myself a global citizen, enriched by the diverse cultures, languages, and perspectives I've encountered.
Why is all this important for a marketer? Because marketing is not about assembly lines or products—it's about people and what matters to them. Understanding these nuances allows us to craft stories that resonate, creating authentic connections that flow naturally.
Throughout my career, I've had the privilege to work with some of the most beloved brands globally, leading exceptional teams driven by a shared vision and the motivation to achieve greater goals. Together, we've inspired each other with passion, commitment, and a relentless pursuit of excellence.
I firmly believe in a people-over-strategy approach. No strategy, no matter how well-crafted, can succeed without a committed team with a winning mindset.
What I bring to the table
Uncovering Consumer Insights and Cultural Trends
I help brands understand consumer behaviors, needs, and desires by analyzing data and spotting emerging patterns that drive their decisions. By identifying shifts in culture and technology, I help brands stay updated, relevant and connected to their target audience.
Strategic Thinking and 360° Marketing Planning
I provide high-level strategies aligned with your business goals, developing integrated marketing plans that engage consumers across multiple channels. My approach ensures a unified brand message at every touchpoint, creating consistent and impactful experiences.
Crafting Brand Narratives using Storytelling
I use cultural insights to create compelling brand stories that resonate with consumers on an emotional level. By aligning the brand’s message with their values and aspirations, I help brands connect authentically in today’s dynamic landscape.
Creativity & Innovation
I develop bold, inventive ideas that stand out in the market, often leading to transformative solutions. With a fresh, outside-the-box approach, I help brands innovate and drive growth by introducing new concepts and methods that break through the competition.
Customer Experience (CX) & Trade Marketing
I design strategies that enhance the customer journey, ensuring loyalty and satisfaction. I also excel at trade marketing, collaborating with retailers to optimize product placement and drive sales, ensuring success for both brands and retail partners.
The way I work
Data-Driven &
Results-Oriented
I create strategies guided by data and measurable outcomes.
By leveraging analytics to track performance and optimize processes, I focus on delivering tangible results and driving growth.
Emotional Intelligence
& Empathy
I prioritize building strong connections, resolving conflicts, and fostering trust. With a commitment to continuous self-improvement and a certification in Non-Violent Communication, I’m recognized for offering genuine care and support to my team.
Collaboration & leading
High-Performing Teams
People come first in my approach. I believe that fostering collaboration leads to innovative, productive, and successful outcomes, especially in dynamic environments.
Advanced Problem-Solving & Decisive Leadership
I’m skilled at tackling complex challenges and making confident decisions in critical situations, driving results, and building trust within teams.
Influencing & Persuasion with Impact
With a knack for internal marketing, I effectively influence opinions, gain buy-in for key projects, and maintain credibility while achieving results.
Adaptability & Agility
I excel at adjusting quickly to changes and thriving in fast-paced or uncertain environments, staying resilient and ready to seize new opportunities.
Education
Academics
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Bachelor in Business Administration, UACA 1992
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Master in Science of Communocations & Marketing, Universidad Latina 2000
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Master in Innovation & Sustainability,
Fundación Estudios de Posgrado 2024.
Languages
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Spanish (native)
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English (proficient)
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German (basic)
Certifications
This section provides a list of the certifications I have obtained throughout my professional career. Each certification reflects my commitment to continuous improvement and mastery of specific skills in various areas. These credentials support my ability to tackle challenges and add value to the projects I am involved in.
My previous corporate roles
The following is a top line brief of what I have done professoinally over the last two decades in these two major companies where I held key roles.
In this section, i explain my professional journey within both organizations, highlighting responsibilities, achievements, the progression of my job positions and where I was based.
My Signature Campaigns
Gallery
Got a project in mind?
Let’s turn ideas into action!
Drop me a line to explore how we can collaborate.
Phone
(+506) 8400-4579
Social